Mutuality is an omnichannel marketing strategic approach that harmonizes various communication channels to provide a seamless and integrated experience for customers. It goes beyond traditional multichannel marketing by focusing on consistent messaging, design, and user experience across all touchpoints, whether online or instore. We reduce the high cost of multiple, fragmented solutions that leak data and steal your competitive advantage. By uniting channels such as social media, websites, email, brick-and-mortar stores, mobile apps, and more, businesses can create a cohesive journey for consumers.
Our approach recognizes the dynamic nature of modern consumer behaviour and the importance of maintaining a consistent brand impression as customers engage with brands on their own terms. Data and AI-driven insights are shared across platforms, providing a holistic view of customer interactions, which aids in personalized targeting and improved customer service. By embracing Mutuality omnichannel marketing, companies can enhance brand loyalty, increase customer satisfaction, and drive better overall results by delivering a unified and engaging experience.
Real time Analysis
Evaluate results by channel, store, product or locality.
Mutuality Marketing Analytics
It’s time to say goodbye to all the data silos and multiple systems that leak data and dilute your competitive advantage. Unlock Mutuality omnichannel marketing tools with one simple log-in saving you and your business time and money.
Harness unrivalled data insights with our AI-driven behaviour detection patterns.
Invest 30 minutes with us to fully appreciate how we can help you identify channel success.
The Key to Customer Engagement
Mutuality knows that every customer is important so we provide you with rich first-party data, from in-store or online visits, to create personalised and targeted communications. Create customer segments or personas by applying individual customer attributes, purchase frequency or basket size.
There is as much to learn about those who do not purchase as there is from those that do. Don’t let your inactive customers drift away, or move to your competitors. Mutuality omnichannel has Activity Alert that can trigger a re-engagement strategy to help customer retention and rebuild brand loyalty.
Get personal with your customer with Mutuality First Party Data.
Invest 30 minutes with us to fully appreciate how we can support you drive customer engagement.
Customer Loyalty & Rewards
Mutuality AI-driven data and insights will help brands interact with people in more meaningful ways. Retailers can provide a more personalized and relevant rewards campaign that is relevant to customer psycho demographics, seasonal trend or customized profile.
Let us help you reduce churn, grow acquisition and improve customer retention.
Know your customer journey with Mutuality Breadcrumbs.
Invest 30 minutes with us to fully appreciate how we support the in-store and online experience.
Multi-Tenancy Capability Conquers Localisation
Enhance local area marketing at the store level. Do you need to keep customer data secure Group wide, but empower local area marketing campaigns? Mutuality has the answer with our ‘multi-tenant’ capability that allows each store to hold its own discrete customer database and to share customer data securely when opting into Group or franchise marketing.
These capabilities include workflow and approval processes so all parties have transparency, build trust and co-operation at all levels within the Brand.
Go Group or go Global with the power of Mutuality Omnichannel marketing.
We invite you to invest 30 minutes with us to fully appreciate how we can empower your business.
Get the support you need each step of the wayWith our local support team
Mutuality Software Pty Ltd is a local Australian-based company with office and support teams in Melbourne and Sydney.