Mutuality Software
All your marketing needs, in one single platform

Mutuality is the new age, AI enabled, omni-channel marketing platform purpose-built for retail.Puts the customer at the centre of your business. The platform provides the tools you need to drive stronger customer engagement, and increase visits and average spending in both your in-store and online channels. Grows your brand and delivers customer lifetime value.

The pace of change in the digital age has put the customer in control with businesses playing catchup or reacting to new customer trends. It's time to get ahead of the curve and get ahead of your competitors with the tools, the AI and insights to better business outcomes. Mutuality provides a single integrated platform for all customer data, marketing initiatives and analytics. Our Smart CRM enables you to refine customer persona via individual attributes and track the individual customer journey all the way to purchase. We integrate with your existing e-commerce, POS or payment gateway. Our unique system design allows you a multi-tenancy function, so you can tailor campaigns for locality marketing, with each store holding its own discrete database of customers and securely opting into corporate initiatives. Ideal for a national brand, franchises and shopping centres.

Mutuality Marketing Analytics has been AI engineered so you can see what message, on what channel delivers the sales results and effective customer engagement. Valuable insights to your social media, email, SMS and your other channel strategy in a simple easy-to-read customized analysis. A complete ROI report, in real-time across the Group, territory or local store performance.

We recognise the goal of good business is to reduce the cost of customer acquisition, get a better understanding of the individual customer persona, achieve customer retention and increase their purchase frequency and average spend. Our integrated omnichannel marketing solution has everything you need in one marketing toolbox turnkey solution.

Mutuality Software
Helping you get the most out of your business

One platform with all your marketing needs to support both your store and online experiences and drive customer engagement and satisfaction.

Mutuality is a single platform which encompasses all your marketing and communication needs

It’s time to say goodbye to all the data silos, multiple systems and vendors. Mutuality has your customer relationship management database, campaign design and management, analytics, loyalty and rewards management and social channel integration all behind the one log-in saving you and your business time and money.

With our integrated Mutuality AI engineering, you can view, measure and reshape campaigns in real-time in one comprehensive dashboard report. We integrate sales reports with our marketing analytics so you can measure real-time channel performance across the territory to gain vital insight and react to opportunities.

Maximise your ROI benefits with Mutuality Marketing Analytics.
Invest 30 minutes with us to fully appreciate how we can help you identify channel success.

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Create targeted and personalised communications

Customers are bombarded with generic communications from retailers. Mutuality provides you with rich first-party data, whether from in-store or online visits, to create personalised and targeted communications to drive better engagement. Create customer segments or personas by applying as many individual customer attributes as you like to support your marketing campaigns. Deliver personalised relevant, one-to-one communication through the customer's preferred channel at the right time.
There is as much to learn about those who do not purchase as there is from those that do. Mutuality knows that every customer is important. Don’t let your inactive customers drift away, or worse, move to your competitors. Our software has Activity Alert that can trigger re-engagement strategy to help customer retention and rebuild brand loyalty.

Get personal with your customer with Mutuality First Party Data.
Invest 30 minutes with us to fully appreciate how we can support you drive customer engagement.

Everything you need to build, manage, and optimise a campaign in real time

Are you tired of the tedious process of managing your marketing campaign across multiple channels? Mutuality allows you to build your campaign through easy-to-use templates and tick boxes to deploy across all channels, including social, in one platform. Once your campaign is live, you can review channel performance in real-time and, if required, adjust campaign attributes to deliver the greatest impact.

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Know your customer journey with Mutuality Breadcrumbs.
Invest 30 minutes with us to fully appreciate how we support the in-store and online experience.


Support local area marketing at franchise and Group level

Need to keep customer data secure at a franchise level, but allow Group wide marketing campaigns? Mutuality has the answer. With ‘multi-tenant’ capability, our digital marketing platform allows each store to hold its own discrete customer database and to share customer data securely when opting into Group or franchise marketing.
These capabilities also include workflow and approval processes for each store to manage its own marketing and build trust and cooperation within the Group.

The power of Mutuality AI engineering needs to be seen to be believed.
We invite you to invest 30 minutes with us to fully appreciate how we can support your business goals.

Get the support you need each step of the wayWith our local support team

Mutuality software is a local Australian-based company with office and support teams in Melbourne and Sydney who can help you with any queries, whether it's training or guidance.

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